Business Intelligence
Banking today is much more than adding up your assets.Possessing the right Business Intelligence solutions is the key to more effective management of a financial institution with a clear and informed understanding of products offered, how they are used by customers and how they impact your bottom line. Through a combination of integrated Customer Relationship Management (CRM) capabilities, Profitability solutions and advanced Executive Reporting, our business intelligence solutions provide access to the right information and the ability to effectively analyze that information in order to make better informed decisions. Ultimately, these solutions are a key component of overall bank strategy that help ensure the creation, identification and retention of profitable customers.
Meaningful results that drive customer relationships
Our CRM solutions encompass a variety of capabilities including profitability at multiple levels including customer, branch and bank and can aggregate customers into relationships. This information can support cross-selling efforts and supports various "What If" scenarios for forecasting. An important aspect of any CRM environment is the ability to reach out to customers to make them aware of opportunities that are specific to their unique situations. Our solutions can provide access directly to where your customers conduct business with the bank. This allows the ability to deliver targeted messages containing appropriate and effective promotions and products based on specific customer criteria. This ensures the best products are being promoted for both the customer and the financial institution.
Profitability management solutions
The ability to analyze profitability information is critical to determining the most effective mix, financial success and penetration of products in the financial institution. Our profitability solutions provide analysis in a variety of ways and a variety of levels. Easy access to customer profitability allows for a quick look to view the overall relationships and the profitability of any customer in a variety of timeframes and includes “what if” scenarios. For a wider view, profitability can be viewed at a variety of levels including branch, officer breakdowns, various general ledger ranges, account types and for the overall bank.
There are also options for the bank to identify bottom-line contributions by product – with detailed cost, volume and spending variance analysis using simple allocations or activity-based costing.
Advanced reporting that delivers
Possessing large amounts of valuable data and historical information doesn't help you if you can't view, analyze and act on it. Our advanced reporting capabilities provide easy access to a variety of capabilities including dashboard analysis, report drill down capabilities and event-triggered reporting. Never more than a click away, management dashboards provide interactive graphs and user-defined report views that ensure each financial institution can see and navigate the information they need when they need it. Customized reports can be defined with a variety of advanced capabilities including user-defined fields, customized sorting and totaling and delivery to any user or group by e-mail in a variety of formats including Excel, html and more.