Customer Relationship Management plays a key role in identifying revenue opportunities and improving
customer service. It all begins with understanding your customers and maximizing their value to
your bank. Managing your customer relationships requires access to accurate and immediate data
and the tools to communicate this information efficiently.
This is the premise behind the creation of the Campaign Manager. It is the first product of its
kind to offer cross channel delivery in a real-time environment. Built on the same platform as
Vision™, Campaign Manager provides access to your data and allows you to deploy targeted information
to various delivery channels or points of customer contact for effective marketing.
- Improve Customer Service and Customer Retention
Get the right message to the right customer at the right time. Optimize every
interaction with your customer from the teller line to Internet banking.
- Cross Sell Intelligently and Maximize Revenue
By utilizing the filter utility, your bank can promote its most profitable
products to targeted individuals or markets based on specific criteria.
- Measure Marketing Campaigns - Daily!
With levels of integration offered only by Precision Computer Systems, your bank
can review analysis reports daily. Focus your marketing dollars on the most
successful campaign strategies and delivery channel methods.
- Save Time & Reduce Costs
Cross channel delivery and interactive response processes allow you to automate
your marketing campaigns and follow-up messages.
- Market to customers across the following delivery channels:
- Define your target market using any combination of fields in the database
- Send marketing campaigns to the head of household instead of each customer
- Delete, change or add customers to each defined marketing campaign
- Define time frame by marketing campaign and individual delivery channel
- Allow for multiple deliveries of messages through each delivery channel
- Interactive response process automates follow-up messages based on customer response
- Customer response tracking is available by employee, campaign and delivery channel
- Track costs and profitability of each marketing campaign
- Deactivate unprofitable campaigns
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